Future-focused strategy for powerful positioning and faster returns
Brands that want to move forward make sharp choices. Strategy is no longer a luxury. It is your engine.
With me on board, you move from an average plan to a well-thought-out and creative interplay of smart tactics and deep customer connection.
I help you craft a powerful, future-driven strategy within a clear framework of goals and budget.
And that's why you choose me as your strategic advisor when you're ready to:
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Launch a new product or brand with real market impact
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Sharpen your positioning for maximum results
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Strengthen your digital presence with a strategic edge
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Build sustainable partnerships that drive long-term growth
Looking for a strategic advisor to drive fast impact?
Hello, I'm Marjan, founder of exCit.
For over 20 years, I've worked as a marketing and communication advisor and digital strategist for leading companies in the corporate world.
Today, I have sharpened my focus towards more complex strategic challenges: future-driven strategies for launches, (re)positioning, digital transitions, and building strong partnerships.
In a digital and technology-driven market, creating deep customer connections is the foundation for sustainable growth and lasting impact.
Powerful storytelling and outstanding customer experiences strengthen brands. But without data-driven optimization, impact remains limited.
My action-driven strategies bridge human connection and measurable results, optimize your budget, and accelerate your growth and returns.
Why it's smart to work with me?
A clear and concrete action plan
I map out your market and objectives with precision, translating them into a concrete plan with actions that deliver immediate impact.
Optimal budget allocation
I maximize the efficiency of your resources, ensuring every euro strengthens your market position and accelerates your growth.
Immediate and visible results
Every strategy is designed for immediate impact, whether it's launching a new product, repositioning a brand, or expanding digitally.
Why clients choose exCit
What you won't get:
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No expensive, lengthy processes before you can launch
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No endlessly escalating consultancy costs
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No guidance that only touches on basic knowledge
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No quick fixes without a sustainable growth strategy
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No senior advisor for the pitch and juniors for the execution
What you can expect:
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Immediate results from the very first action
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Senior expertise (+20 years) for a fair investment
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In-depth knowledge you can embed within your own organization
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A strategic partner who thinks with you and knows what it takes to win
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A strong strategist with access to a top-tier network of experts, when needed
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The drive and energy of a partner who's as invested in your success as you are
What clients say...
Frank Aernout, éénzéé productions
Marjan quickly helped us set up a solid media and content strategy, allowing us to use our budget much more efficiently now. We dared to take our first steps towards social media! We received a target audience mapping and what content would work. Result? 100 times more website visitors in 2 months!
Steven De Backer, Afriwise
We turned to exCit for help in crafting a clear narrative for our business, as we were stuck in product-centric thinking. It broadened our perspective, refocusing us on why we do what we do and what Afriwise means to our customers. It was a truly enriching experience!
Caroline Goddaer en Raf Coppens, Mobile Liquor Store
Marjan put us on the map online and helped us find our own unique story, an appropriate photography style and color palette. Her commitment and strategic approach paid off immediately: web shop traffic increased by 20% in 2 weeks.
Piet Wulleman, Wombat
Working with Marjan has been a truly rewarding experience. She is very knowledgeable about both the fundamental laws and the newest developments in digital and social marketing, and quick to apply these to giving high-level strategic and creative guidance to projects and clients.
Eric Van Grimbergen, Mountain C
Marjan understands the markets, the products and the customers completely. Always happy to share knowledge so you can embed it within your company. Highly professional and constructive approach, which makes working with exCit both profitable and pleasurable. An invaluable asset to any business!
Dennis Mariën, Kindred Belgium
You can count on strong commercial insight and infectious enthusiasm. Marjan works closely with partners and advertising agencies to provide clients with maximum return. I look forward to the next opportinty to collaborate.