Launch with impact
To bring somehting to market is exciting. In a good way. But also in the sense of scary. With me at your side, you can let go of that fear. In the meantime, I have developed a unique methodology that guides you through every action and every step towards the launch. What I aim for is maximum impact but also the optimal use of your investment. To achieve this, we work together on three important matters:
- Create a distinctive market positioning (and brand identity)
- Drive accelerated customer acquisition and break-even
- Optimized and surprising customer experience
Whether you need strategic clarity, seamless execution, or both ... I have developed this trajectory to achieve your goal together and establish consistency. From strategy to launch rollout, you determine the scope of our collaboration. I ensure the result and your peace of mind.
Particular industry expertise
- Consumer & Luxury Goods
- Arts & Cultural Institutions
- Hospitality & Tourism
- Food & Beverage
Frank Aernout, éénzéé productions
Thanks to Marjan, we got overview and direction, needed to enter the digital space. We went from a vague idea to a concrete plan and 100x more website traffic in two months.
Steven De Backer, Afriwise
Our positioning was stuck. By working with exCit, we not only found our core messaging, but also a story that connects our entire organization. A truly enriching experience!
Caroline Goddaer en Raf Coppens, Mobile Liquor Store
Strategic, creative and well thought out. We got online visibility, a style that suits us and results from week one.
Dennis Mariën, Kindred Belgium
Strong commercial insight and heaps of enthusiasm. Marjan works closely with partners and advertising agencies for maximum return.
Ready to discuss your launch?
My Strategic Launch Framework
My model is designed to minimize risk at launch and provides a comprehensive, actionable roadmap.
1 – Ambition & goals
Why this launch, and what should it deliver?
Strategic kick-off session
KPI framework
Initial milestone planning
2 – Customer insights
Who do we want to reach and attract? What characterizes and drives them?
3 customer insights workshops
Persona descriptions
Customer journey per persona
Content & channel priority plan
3 – Value proposition & brand promise
What do we promise? What makes us irresistible and different?
Value proposition statement
Brand promise & messaging framework
4 – Market positioning
What space do we claim in the market? Where do we stand apart?
Positioning canvas
Competitive & trend analysis
5 – Brand identity
How does it look and feel? What's the brand experience?
Creative proposal (logo, look & feel, tone, colours, photography style, visual templates)
Final brand guidelines (visual & verbal)
6 – Go-to-market roadmap
How do we go live with an appropriate rhythm? How do we measure success?
Go-to-market roadmap
Content formats & channel planning
Performance metrics & evaluation framework