Insights

There are quite a few misconceptions about the concept of digital strategy. While exploring definitions to form my own, one element stood out: Accenture calls it the "fusion of business and technology strategies,". MIT Sloan calls it "aligning technology use with business goals." Other definitions emphasize "embedding" and "integrating" digital...

When planning interactions, we often instinctively jump straight into action. It feels productive. But without first understanding who we're engaging with, their needs, and their expectations, our efforts may miss the mark entirely. The same applies to businesses. A deeper exploration lays the foundation for better, more effective actions that...