Performance marketing and AI

Recognize this? "We need more leads, more conversions, more sales. And we need to show results for this investment as soon as possible. Can't AI help speed things up?"

The pressure to deliver quick results is real. Performance marketing and AI tools promise immediate wins, clear ROI, and optimization of everything. It's appealing. And it inspires CEO's, entrepreneurs, and marketeers to want results even faster.

But what happens to our customer relationships in this race for rapid results?
Your content will only connect with your potential customer in a very superficial, short-term way. Without deep customer experience insights and a strong brand positioning driving your strategy, you're just adding to the noise - even if it's AI-generated noise.
Result? Lower conversion rates than you could achieve with genuine, insight-driven content.

The real impact surfaces across the entire customer journey:

  • You might excel at getting customers in, but keeping them? Your customer lifetime value declines just as rapidly and the sales results might increase.
  • Your brand voice becomes inconsistent across touchpoints, confuses the customer and erodes the brand trust
  • The gap between marketing promises and actual customer experience widens
  • Customer connections remain surface-level, making them susceptible to competitor offers


Think about it: While you're busy optimizing algorithms and click-through rates, your customers are looking for genuine connection and value at every touchpoint. They want consistent, meaningful experiences from first touch to repeat purchase.