Innovation meets efficiency: smart marketing for sustainable success
Create a customer experience that will stick and makes them come back
As a brand, you want to be attractive. Fast, Attentive. And captivating. You want to inspire your audience. Build a connection answering their expectations.
With my advice, your customers will get that central role. The result? A measurably higher turnover and loyal, returning customers. In marketing jargon, we call it optimal customer experience and customer loyalty. From now on, you will respond better to the needs of customers. This customer satisfaction in turn ensures sustainable growth.
What can I offer?
- Guidance towards customer-centricity with the unique "circle" method;
- Creation of a unique identity and develop exclusive content formats;
- Design of compelling (potentially AI driven) interactions, every time your customer connects with your brand.
About Marjan
Empathy and creativity combined with a sharp focus on results. For me, that is the basis for smart marketing. Marketing with lasting impact that ensures sustainable growth. Maximum results with optimal use of your budget.
Together with you, I will look for stories that really work. Stories that resonate, captivate, and connect. It starts with listening: what are your plans for the future, how can you be closer to your customers, what are the needs of your customers? I translate that into smart strategies and tactics.
I am Marjan. And with more than 20 years of experience in marketing advice and digital transformation, I know better than anyone how strategy and execution go hand in hand. Always focused on impact. Always with an eye for unique customer experiences that stick.
What do I do? I ensure that digital and traditional tactics reinforce each other for optimal online visibility and customer loyalty. No complicated, theoretical models, just a hands-on approach that delivers results.
Working with me means clear communication and work that works. Until you no longer need me.
My clients
My experience in various sectors has given me a deep understanding of different markets, sectors and tactics. With this knowledge I can develop powerful marketing for you.
My vision on content: your customer in the lead
Your brand has huge appeal and an excellent reputation in the market. Consumers can always count on the right information, inspiration and support. In short, they are captivated by your brand and convey that enthusiasm to family and friends. You build strong, lasting brand connections and leaving a positive impression.
Realizing these aspirations with today's vast amount of
communication means is not easy. Getting your marketing right is rather complicated
these days. The secret of intelligent, cost-efficient marketing lies in the
right alignment of numerous factors.
Increasing demand for engaging and relevant content
Like so many, you struggle with the increasing demand for highly engaging and relevant content. Customers now expect informative, educational, inspiring, and entertaining content throughout their entire journey. To meet these ever increasing expectations for content, more and more resources are needed and budgets are skyrocketing .
How to solve the content challenge?
There are 4 main optimizations on how you tackle content creation and management, that bring a solution to this challenge:
- Identify exact customer needs: Understand what content and channels are most important at key moments.
- A solid content strategy and action plan: This plan should be measurable and adjustable, with the consumer at its core.
- Adopt a modular content creation process: Streamline content development and review to increase speed, consistency and accuracy.
- Automate content composition and distribution: Use automation tools to efficiently manage and deliver a higher volume of content.