Dare to choose

It's tempting to long to be on every possible communication channel as a brand

• LinkedIn, Instagram, TikTok, Facebook
• Your blog, your newsletters
• Outdoor, on festivals, in train stations

Ideally you want to be there with unique content for each platform and advertising budget to boost your reach.

The most successful brands and marketers, however, consciously choose where to put their energy and budget.

Map out the customer journey of your target group. 

• Where are they? 
• What questions do they have? 
• What content helps them move forward in each phase?

Translate the needs of your audience into your channel mix 

• Build channel by channel. Start with the platform that is most relevant to your target group. 
• Test, learn and only switch to the next channel that really adds value.