Dare to choose

It's tempting to want to be everywhere as a brand - LinkedIn, Instagram, TikTok, Facebook, your blog, newsletters... With unique content for each platform and advertising budget to boost your reach.
But the most successful brands and marketers consciously choose where to put their energy and budget.
- First map out the customer journey of your target group. Where are they? What questions do they have? What content helps them move forward in each phase?
- Translate this into your channel mix and then build channel by channel. Start with the platform that is most relevant to your target group.
- Test, learn and only switch to the next channel that really adds value.