From chaos to structure

Modernising your marketing: from complete chaos to a structured approach


"We need to modernize our marketing, but we're lost in what to tackle first. How do we distribute our budgets across platforms, social media, email marketing, content creation, campaigns, AI, lead generation, chatbots, virtual assistants...?" 

"How do we create a realistic roadmap for our company? We want it all: retain our current customers, provide them with an optimal brand experience, maximize new customer acquisition, and if possible, be perceived as innovative within our sector."


Does this sound familiar? Trust me, you're not alone. Around 70% of company leaders are struggling to determine the priotities of their digital transformation, where marketing modernization is a key component.


But when you want to determine the right actions for your company's growth, it's about detecting the improvement areas or "red zones" first and start from there. It's about daring to make choices, even though you want it all and preferably right away.


This can be achieved best with a simple four-step approach of as-is audits through workshops to deep dive on the "red zones" to formulate a vision and a strategy. In the end, it is translated into a realistic, hands-on action plan with clear timelines and budget distribution.