The ultimate content strategy checklist

With a good content strategy, you lay the foundation for an authentic and sustainable connection with your customers. 

For me, these are the elements that should be included if you are serious about making your content captivate your audience:

  • Goals & metrics - know what you are working towards
  • Target group analysis - know your customer and their desires
  • Brand identity - make an impact and be consistent
  • Competitor check - distinguish yourself & create competitive advantage with a unique story
  • Content plan - bring a good mix of the types of content that are relevant to your customer
  • Channel strategy - be where your customer is
  • Evaluation metrics - measure, evaluate and keep improving