Grow with focus

A growth strategy requires more than extra campaigns or a new visual identity.

The world has changed enormously. Technology has evolved at lightning speed. Consumers expect honesty, relevance, and transparency. Purchasing decisions are made after visiting multiple channels, often only after a customer has encountered your brand more than 20 times.

Even with top products and a solid offering, you'll notice that growth no longer happens automatically. Without clear focus, strong positioning, and coherence in your brand experience, you lose ground fast.

And so many questions arise:

• Is my positioning still distinctive enough in this market?
• Do my customers still have the same needs as before?
• How do I reach younger generations without losing my current clients?
• Is my earlier defined channel strategy still holding up?
• Is my brand identity consistent across platforms?

Or more fundamental doubts emerge:

• Is my team aligned on who we are and what we promise our customers?
• Am I getting the most out of my marketing efforts?
• Am I on the right track with my digital transformation?
• Are my marketing tools and processes effective, or are they slowing me down?

I bring focus, grip, and confidence.

The goal is to bring clarity to the chaos. Over the years, I developed a proven method that guides you step by step in recharging your positioning, brand story, and market approach. This helps you make intentional decisions, use your resources wisely, and move into the next phase of growth with confidence.

We work together on three key pillars:

• A future-proof positioning in a changed market

• Rising results with a tight budget

• A consistent customer experience across all channels

You too want marketing to be a lever for growth again. You want your team to share the same story with energy and conviction. You want customers not just to buy, but to become fans.

We align the pace with your ambition. Together, we create a well-thought-out plan for lasting impact. So you can regain peace of mind and trust.

No endless trajectories. No theoretical models.

Just a coherent plan, sharp insights, and tailored advice.

Whether you're looking for a fresh perspective on your own channels, want to refine your brand identity, or prepare for your next growth phase: You choose the scope. I bring structure, clarity, and results.

Particular industry expertise 

• Consumer & Luxury Goods
• Arts & Cultural Institutions
• Hospitality & Tourism
• Food & Beverage

Curious about your full growth potential?

My strategic growth track

In a rapidly changing market, my framework helps you regain focus, communicate with customer relevance, and secure your growth path. It results in a clear, cohesive marketing plan that positions your brand for sustainable growth.

Intake session

Before we get started, we schedule an intake session. I explain my approach and together we identify your key growth opportunities. We check if we click, define the scope, and align on how we'll collaborate.

1 – Ambition & Growth Objectives

We kick off with a strategic session to clarify your growth goals and align your team on the intended direction. This is an in-depth session to bring clarity on vision, priorities and future success factors. We use available data and sector trends as our foundation.

• Strategic growth framework and KPIs
• Quick scan of current offering and profitability
• First growth scenarios and quick wins

2 – Customer Insights & Market Perception

You can only grow if you stay relevant. In this step, we analyse your current customer segments, their evolving expectations, and your perceived position in their experience. We re-evaluate personas, customer journeys and data to gain the insights that will drive deeper connection and more resonant communication.

• Personas and segmentation based on current data
• Visualisation of the customer journey or updated journeys
• Perception analysis via data, feedback and market interviews

3 – Value Proposition & Brand Promise

Time to sharpen what your brand truly stands for today. We rework your value proposition and brand promise to ensure your offering is strategically sound — both in substance and communication.

• Updated value proposition
• Clear brand promise with distinctiveness
• Key messages per segment

4 – Market Positioning

We carry out an in-depth analysis of your competitors and market context, focusing on your growth potential. Together we define the strategic position where your brand can lead and make the greatest impact, now and in the future.

• In-depth competitor scan
• Positioning matrix based on customer values
• Strategic formulation of your market positioning

5 – Brand Identity & Brand Consistency

A strong brand only grows sustainably when it's recognisable. In this step, we reassess your brand identity — visual, verbal and emotional — to ensure your brand shows up powerfully and consistently across all relevant channels.

• Visual and verbal audit of current brand identity
• Recommendations for improvement or reframing
• Guidelines for brand consistency and scalability

6 – Marketing Plan

We conclude with a concrete growth plan: how do you translate your marketing strategy into real action? We define focus areas, a timeline, resources and checkpoints. No list of loose ideas, but a feasible plan for measurable impact.

• Growth plan with quick wins and structural improvements
• Tailored channel strategy
• Tailored content strategy
• Evaluation points and corresponding governance

Keen to grow?