Launch with impact

Launching a new product or brand takes more than a good idea. It is exciting. In a positive way. But also slightly daunting.

When you're preparing to launch, you face big questions:

• Which digital tools should I use?
• How should I allocate my budget wisely?
• What's the most effective channel mix for my audience?
• How do I stand out in a crowded market?

And you have doubts too:

• Is my offer "good enough" to launch?
• Can my current production and distribution setup handle a successful launch?
• Am I not going to invest money in something that no one is waiting for?
• What is the right order of my marketing efforts?

These are not bad questions. This just shows that you are ready to launch thoughtfully.

We bring rhythm, direction, and results.

With exCit at your side, you can let go of that fear. We aim for maximum impact and efficient use of your investment. To achieve this, we work together on three important matters:

• A distinctive market positioning (and brand identity)

• Accelerated customer acquisition and break-even

• An optimised and surprising customer experience

Of course you want a successful launch. And so do we. We guide you at a pace aligned with your growth ambitions. Together we look at the right, smart actions towards impact. So that you can focus on refining your offer or product. No endless projects. No vague promises.

Just strategic action, senior expertise, and a personal approach. 

Whether you need strategic clarity, seamless execution, or both ... this process helps to achieve your goal together and establish consistency. From strategy to launch rollout, you determine the scope of our collaboration. And we ensure the result and your peace of mind. 

Particular industry expertise 

• Consumer & Luxury Goods
• Arts & Cultural Institutions
• Hospitality & Tourism
• Food & Beverage

Ready to discuss your launch? 

Our Strategic Launch Framework

Our model is designed to minimize risk at launch and provides a comprehensive, actionable roadmap.

Introduction

Before we get started, we schedule an intake session. We'll explain my approach and align on expectations. We assess whether there's a good match, discuss the scope of the collaboration, and decide how co-creative the process will be.

1 – Ambition & objectives

We start with a strategic kick-off session. No superficial brainstorm, but a focused working session in which we define the feasibility, opportunities and challenges of your launch. I prepare an analysis of your sector and key competitors, so we can jointly define the context during the session.

• KPI framework, including validation of your business model

• Initial roadmap with clear milestones

• Critical conditions for a successful launch

2 – Customer insights

Strong launches are built on deep customer understanding. In three working sessions, we structure your target audience by dividing it into subsegments. We create personas and map their customer journey to clearly define their drivers, expectations and barriers. These insights are then translated into relevant content, touchpoints and communication channels.

• Persona descriptions

• Customer journey mapping per persona

• Content and channel plan with priorities

• Validation of insights through customer feedback or market data

3 – Value proposition & brand promise

In this step, we define your offering in clear terms, and sharpen the reason why you do what you do — and how your brand delivers that in a distinctive way. We determine the value you bring to each persona, and translate that into a clear brand promise that guides positioning and communication.

• Value proposition

• Brand promise

• Key messages per persona

4 – Market positioning

Based on earlier research, we conduct a deeper analysis of trends and competitors, focusing on the aspects that best align with the needs of your personas. This helps us define the market position where your brand can stand out most clearly and tap into real growth potential.

• In-depth competitor analysis

• Positioning matrix

• Positioning statement

5 – Brand identity

A recognizable brand identity ensures consistency in both appearance and communication. In this step, we translate your brand promise into a visual and verbal identity that reflects your brand personality and resonates with your audience. This forms the foundation for all your owned channels, content and campaigns.

• Creative proposal (logo, look & feel, color use, imagery style)

• Visual brand guidelines (logo usage, color system, imagery, graphic elements)

• Tone of voice guide

6 – Go-to-market roadmap

A strong launch requires structure, timing and tightly coordinated actions. In this final phase, we develop a phased launch plan with clear priorities and performance indicators. This gives you immediate visibility on what works — and allows for fast adjustments where needed.

• Go-to-market action plan

• Content formats and channel planning

• Performance framework and evaluation moments

• Governance plan for review and course correction

Can not wait to launch?