en
Sharper Strategy. Stronger Market Impact.

Some cases

LA LORRAINE

Refining digital strategy and strengthening Panesco's digital presence

Challenge

  • Refine La Lorraine Bakery Group's overarching digital strategy.

  • Translate Panesco's new brand identity into a global website / shop, launched worldwide in just five months.

  • Use a pilot activation to prove digital power for lead generation and nurturing.

Approach

  1. Transform the digital strategy into a solid omnichannel plan and KPI framework for the group.

  2. Set up the Panesco project with crystal‑clear goals, timelines, stakeholders and governance.

  3. Fast‑track selection of CMS, development partner, media agency and copywriter.

  4. Manage the build of a site that  
    • breathes the new brand,
    • streamlines product discovery,
    • adds recipe inspiration,
    • captures persona‑based customer data.

  5. Run a two‑wave Facebook activation:
    • Wave 1 → traffic to an unbranded bake‑off minisite with triggering slogans and hyper‑targeting.
    • Wave 2 → retarget minisite visitors to the international Panesco site / shop with country‑specific news.

Outcome
A high‑end, future‑proof and data‑powered platform that moves chefs smoothly through the funnel and hands sales piping‑hot leads.

  • Wave 1 (2 weeks): 8 600 unique visitors, 16 % of targeted chefs engaged.

  • Wave 2 (4 days): 1 681 unique visitors, 332 identified leads, 46 catalogue downloads.

AFRIWISE

Increasing brand awareness with one clear and consistent brand story

Challenge

  • Identify one overarching narrative that resonates with both prospects and employees.

  • Draft a plan to significantly increase brand awareness.

Approach

  • In‑depth interviews with 10 internal stakeholders;

  • Custom 4‑day workshop with a multidisciplinary team;

  • Facilitation through the relevant exercises in hybrid sessions;

  • Develop a high‑level brand identity;

  • Summarise everything in a recommendation for the board.

Deliverables

  • SWOT analysis

  • KPI framework

  • Users / Buyers / Ambassadors mapping

  • Persona profiles

  • Customer‑journey maps

  • High‑level brand identity

  • Content strategy (Hygiene–Hub–Hero)

  • Marketing plan

Outcome
A unified, customer‑focused positioning that presents Afriwise as the peace‑of‑mind legal partner in Africa.